Booking.com optimization for hotels is the work I do to make a property rank, convert and price correctly on Booking.com. I complete the content score, order the photos for the result card, set up rate plans, Genius and promotions, and fix policies that cost you visibility.
What I plan around in Prescott: The World's Oldest Rodeo over July 4; The Verde Valley wine trail through Cottonwood and Jerome; Summer cool escape from Phoenix; Whiskey Row and Courthouse Square events. Guests I price for: Phoenix and Tucson couples and families on 2 to 4 night summer and wine-weekend stays near Whiskey Row, Cottonwood and historic Jerome. Where I start: Summer Phoenix-escape demand and rodeo-week premiums, weekend wine-country minimums, and midweek floors that hold occupancy through the mild shoulder seasons.
Prescott sells mostly through Airbnb, Vrbo and Booking.com. With five-star hotel experience, I help Prescott and Verde Valley hotels price summer weekends, manage rodeo, wedding and event blocks, and build wine-country packages with local partners that support rate. I also review how the comp set should account for Sedona's pricing nearby.
The service in general is described on my hotel ota optimization page; this page covers how I apply it in Prescott.