An Airbnb revenue forecast is a month-by-month projection of occupancy, ADR and revenue for one property, set beside comparable listings. Buyers use it to test a purchase, operators use it to check an arbitrage lease, and hosts use it to set targets for a live listing.
What I plan around in Scottsdale: MLB Spring Training in February and March; WM Phoenix Open in early February; Snowbird season from January to April; Golf and pool-home demand. Guests I price for: Golf groups, snowbirds staying 2 to 8 weeks, and bachelorette groups in Old Town Scottsdale. Where I start: A steep winter-to-summer seasonal spread, monthly snowbird rate cards, and event premiums that begin 90 days out for pool homes.
I set up PriceLabs or Wheelhouse with Barrett-Jackson, the Phoenix Open, the Arabian Horse Show and Spring Training as date premiums, monthly snowbird pricing and a summer floor tied to your costs. Airbnb, Vrbo and Booking.com then follow the same rules for every month.
The service in general is described on my airbnb revenue forecast page; this page covers how I apply it in Scottsdale.