Booking.com optimization for hotels is the work I do to make a property rank, convert and price correctly on Booking.com. I complete the content score, order the photos for the result card, set up rate plans, Genius and promotions, and fix policies that cost you visibility.
What I plan around in Birmingham, UK: NEC and ICC exhibitions; Frankfurt Christmas Market; Aston Villa and Birmingham City fixtures; Utilita Arena concerts. Guests I price for: Exhibition and business travellers midweek, concert and football fans at weekends. Where I start: Exhibition-week premiums, corporate midweek rates, and weekend event pricing.
Birmingham, UK sells mostly through Airbnb, Booking.com and Vrbo. My hotel career included exhibition cities like Birmingham. For Birmingham hotels I review group blocks for NEC shows, negotiated corporate rates, weekend packages for concerts and football, and how early to close discounts before big exhibitions, because shows like Crufts and the Spring Fair fill rooms for miles around the Solihull site.
The service in general is described on my hotel ota optimization page; this page covers how I apply it in Birmingham, UK.