Google Vacation Rentals optimization is the work I do to make a property rank, convert and price correctly on Google Vacation Rentals. I check that your property appears with accurate rates, availability and content on Google Vacation Rentals and TripAdvisor, and that your direct link is the one travelers click.
What I plan around in Birmingham, UK: NEC and ICC exhibitions; Frankfurt Christmas Market; Aston Villa and Birmingham City fixtures; Utilita Arena concerts. Guests I price for: Exhibition and business travellers midweek, concert and football fans at weekends. Where I start: Exhibition-week premiums, corporate midweek rates, and weekend event pricing.
Birmingham, UK sells mostly through Airbnb, Booking.com and Vrbo. I set up PriceLabs or Wheelhouse for Birmingham hosts with NEC and ICC shows, Edgbaston matches, arena concerts and the Christmas Market as events. Airbnb, Booking.com and Vrbo then share the same rates, with exhibitor-friendly minimum stays around the big shows.
The service in general is described on my other ota optimization page; this page covers how I apply it in Birmingham, UK.