An Airbnb revenue forecast is a month-by-month projection of occupancy, ADR and revenue for one property, set beside comparable listings. Buyers use it to test a purchase, operators use it to check an arbitrage lease, and hosts use it to set targets for a live listing.
What I plan around in Birmingham, UK: NEC and ICC exhibitions; Frankfurt Christmas Market; Aston Villa and Birmingham City fixtures; Utilita Arena concerts. Guests I price for: Exhibition and business travellers midweek, concert and football fans at weekends. Where I start: Exhibition-week premiums, corporate midweek rates, and weekend event pricing.
I set up PriceLabs or Wheelhouse for Birmingham hosts with NEC and ICC shows, Edgbaston matches, arena concerts and the Christmas Market as events. Airbnb, Booking.com and Vrbo then share the same rates, with exhibitor-friendly minimum stays around the big shows.
The service in general is described on my airbnb revenue forecast page; this page covers how I apply it in Birmingham, UK.