Booking.com optimization for hotels is the work I do to make a property rank, convert and price correctly on Booking.com. I complete the content score, order the photos for the result card, set up rate plans, Genius and promotions, and fix policies that cost you visibility.
What I plan around in Black Hills: Mount Rushmore and Custer State Park; Sturgis Motorcycle Rally; Summer national-park road trips; Deadwood gaming and events. Guests I price for: Road-tripping families on 2 to 4 night stays, rally visitors on week-long stays. Where I start: Rally-week premiums with minimum stays, summer rates, and long winter floors.
Black Hills sells mostly through Airbnb, Vrbo and Booking.com. For Black Hills hotels and motels, my five-star background helps me manage rally-week pricing and deposits, summer family demand, and tour groups, with rate fences and deposit terms that stop early low-priced bookings from filling the most valuable nights of the year.
The service in general is described on my hotel ota optimization page; this page covers how I apply it in Black Hills.