Alaa Elhadi is an independent revenue management consultant for hotels, resorts, Airbnb hosts and property managers in Marfa. He has optimized 100+ properties in and around the market, and works with you 1-on-1, remotely, in Central Time (UTC-6).
Alaa Elhadi is an independent revenue management consultant who works 1-on-1 with hotels, serviced apartments, Airbnb hosts and property managers in Marfa: pricing strategy, PriceLabs and Wheelhouse setup, hotel revenue consulting and channel optimization. Demand in Marfa peaks March to April and October to early November and is softest May to September, and every plan he builds starts from that calendar.
Ask in the chat, or book a 1-on-1 strategy session from $125. Last updated .
100+
Properties optimized in and around Marfa
Cornell certified
Master certificate in Revenue Management, 18 years of experience
Central Time
1-on-1 sessions scheduled in your local time
“Marfa and Big Bend are remote, and that shapes everything. Guests drive a long way, so they stay longer. Chinati Weekend in October and local festivals fill the small supply, spring and autumn are pleasant for the parks, and summer heat nearly stops demand. I set longer stays and strong festival pricing.”
Alaa Elhadi, revenue management consultant. Cornell certified, 18 years in hotel and short-term rental revenue.
The moves Alaa makes first when a hotel or host in Marfa books a session, and the errors he corrects most often. Every one is set up inside your own pricing tool, so it keeps working after the call.
Price Chinati Weekend in October as the top band with long minimum stays.
Add Viva Big Bend and Trans-Pecos festival weekends as premiums.
Use 2 to 3-night minimums for road-trip guests.
Price Terlingua and Alpine homes by park access.
Discount June to August heavily.
Fully outsource your revenue management in Marfa
Hand the daily pricing and these moves to me and my team, month to month.
Contact me
Mild days bring park hikers and the Alpine cowboy poetry gathering, so I keep weekend rates firm, allow shorter stays in Marfa and reward longer stays near the park.
Spring break fills Big Bend National Park and the lodges inside it, so Terlingua and Study Butte homes carry their highest rates with three night minimums.
Heat empties the desert, so I discount deeply, allow single nights, and still lift the weeks of Viva Big Bend in July and the Marfa Lights Festival on Labor Day.
Chinati Weekend leads the Marfa calendar, and the Terlingua chili cookoffs fill the south county, so I price each event block separately with long minimum stays.
Holiday road trips to the park bring families who book far ahead, so I open these weeks early near Terlingua and keep Marfa weekends priced for gallery visitors.
One person does the thinking on your account. Choose the kind of help your property in Marfa needs; everything is remote, 1-on-1 and scheduled in your time zone.
For a Far West Texas owner I start with the town and the guest, then build a calendar with festival blocks, park seasons and a real summer plan. I also check how the listing handles remoteness, because in this market clear expectations do as much for revenue as price does.
For Marfa, Alpine and Terlingua hosts I configure PriceLabs or Wheelhouse with Chinati, chili cookoff and spring break premiums, long minimum stays for remote road trips, and a summer profile that accepts short stays without losing sight of the floor.
With a five-star hotel background, I help small hotels and lodges in the region set event-weekend rate fences, group and wedding blocks, length-of-stay controls over Chinati and spring break, and summer packages that bundle star-gazing or park access, so the hot months still earn something sensible.
One-time and 1-on-1 on Zoom, priced by the listings in your account: from $125 to $615.
| Package | Listings | Session | Price |
|---|---|---|---|
| Starter | Up to 2 listings | 45-minute Zoom session | $125 |
| Growth | 3 to 6 listings | 60-minute Zoom session | $250 |
| Portfolio | 7 to 10 listings | 90-minute Zoom session | $370 |
| Scale | 11 to 15 listings | 90-minute Zoom session | $480 |
| Pro | 16 to 21 listings | 120-minute Zoom session | $615 |
| Enterprise | 22 or more listings | 120 to 240-minute Zoom session | From $635 |
One home in Marfa
I build its seasons, floors and stay rules against its own comparable listings.
Listings across several areas
For example Alpine and Fort Davis plus Terlingua and Study Butte: I set each area up separately, with its own comp set, seasons and minimum stays.
More than 21 listings
The large-accounts calculator shows the exact price and session length for your listing count.
Large-accounts pricingTell me what you run in Marfa and what is not working. I reply in your time zone.
Done for you and month to month: I run your Marfa short-term rental pricing every week. From $225 a month, priced by listing count with no cap.
| Listings | Core | Plus | Pro |
|---|---|---|---|
| 1 listing | $225 | $305 | $395 |
| 5 listings | $565 | $765 | $990 |
| 10 listings | $965 | $1,305 | $1,690 |
| 25 listings | $1,415 | $1,910 | $2,475 |
| 50 listings | $1,865 | $2,520 | $3,265 |
Monthly prices. Managed plans start after the one-time PriceLabs strategy package above, so I build your Marfa strategy with you first.
Managed pricing, run for you every day
For hosts in Marfa who handle guests and listings themselves and want the pricing done every week.
Pricing plus listing and channel optimization
For listings competing in Alpine and Fort Davis: pricing plus listing content, promotions and channel work on every OTA.
Full revenue management with a monthly strategy call
For portfolios across Terlingua and Study Butte and beyond, with forecasting, launch pricing for new listings and a monthly call.
Price your exact listing countI work as your outsourced revenue manager in Marfa, priced by property size rather than per room: from $650 a month, after a one-time hotel pricing strategy setup from $750.
| Hotel size | Core | Plus | Pro |
|---|---|---|---|
| BoutiqueUp to 20 rooms | $650 | $900 | $1,150 |
| Small21 to 50 rooms | $950 | $1,300 | $1,650 |
| Midsize51 to 100 rooms | $1,400 | $1,900 | $2,450 |
| Large101 to 200 rooms | $2,000 | $2,700 | $3,500 |
| Large & luxury200+ rooms, luxury or multi-property | Custom quote | ||
Monthly prices, month to month. The one-time setup builds your Marfa strategy before I take over.
A boutique hotel or guesthouse in Marfa
Up to 20 rooms: one comp set, daily rates and stay rules, without hiring a full-time revenue manager.
A city or resort hotel in Alpine and Fort Davis
21 to 100 rooms: rate plans by room type, segment mix and event pricing, reported monthly.
Larger, luxury or multi-property in Marfa
For example a group with hotels in Alpine and Fort Davis plus Terlingua and Study Butte: quoted on size and complexity.
Ask for a custom quoteMost revenue problems are strategy problems. They get solved faster by one experienced person who looks at your numbers than by a process.
Master certificate in Revenue Management from Cornell University, and 18 years of hands-on pricing work.
A decade running revenue for international five-star properties before moving into short-term rentals.
Client reviews on Fiverr, from single-listing hosts to large portfolios.
No hand-off to a junior account manager. The person who reviews your property in Marfa is the one who sets the strategy.
From the Hotel Floor·Hotel Revenue Management
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Client Question·Short-Term Rental Revenue Management
A renovation buys you a new comp set, not an automatic price jump, so I reprice it in steps.
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Market Take·Short-Term Rental Revenue Management
Airbnb now grades your earnings with AI, and I read three things before I believe its verdict.
October 27, 2026 · 18 min read
Sixteen dedicated pages for Marfa: hotel revenue management and consulting, Airbnb and short-term rental pricing, and optimization for each booking channel.
Real feedback from PriceLabs pricing strategy sessions with Alaa.
Alaa is a consummate professional! Patient, thorough, efficient and effective in communicating. He not only made savvy adjustments to my dynamic pricing strategy, but also helped me to understand the reasoning behind his methods, granting me a better understanding of the PriceLabs platform. Strong work!
Airbnb host
Alaa was fantastic, going through each of the properties I had and gave great advice and actioned a great game plan. Would highly recommend for anyone looking to enhance their pricing strategy on PriceLabs. Alaa's experience goes beyond this which makes it very beneficial to have this holistic approach.
Property manager
Alaa helped me optimize my PriceLabs settings for my Airbnb listing and was very helpful and patient with answering any questions I had. He was also able to clearly explain why he made the changes he made, and it was obvious that he had a lot of experience in this field. I will definitely be back!
Airbnb host
As the top weekend of the year, opened early, with longer minimum stays.
Demand is low in the heat. Alaa uses deep discounts and flexible stays.
Well ahead, because park visitors plan early and lodging near the entrances is scarce. I open March dates months before with full rates and minimum stays, then watch pickup. If bookings run ahead of usual, I lift rates rather than letting the best weeks sell cheaply.
Yes, for homes in Marfa itself. It falls on Labor Day weekend, in the middle of the slow summer, and brings regional visitors to a small town. I price that weekend well above the surrounding weeks and allow two night stays.
Yes. Alaa has optimized 100+ properties in and around Marfa, from single Airbnb listings and small hotels to management companies running hundreds of units. Everything is remote on Zoom, scheduled in Central Time (UTC-6).
Start a chat or book a session online. One-time PriceLabs strategy sessions are priced by your exact listing count from $125; managed plans start at $225 a month; hotel consulting is quoted per property; Revenuenaire Dynamic Pricing software is from $17.99 per listing per month. There is no minimum or maximum portfolio size.
Alaa Elhadi consults for clients worldwide. Reviews and booking history are also visible on his Fiverr profile.
Tell Alaa what you run and what is not working. You get a straight answer in the chat and a clear next step: a 1-on-1 session, a consulting proposal or managed pricing.
Instant answers from the assistant, a revenue manager follows up in the same chat.
