Regional and niche hotel OTA optimization is the work I do to make a property rank, convert and price correctly on regional and niche OTAs. I decide which regional OTAs are worth your time, then set up content, rates and mapping through your channel manager with parity checked.
What I plan around in Black Hills: Mount Rushmore and Custer State Park; Sturgis Motorcycle Rally; Summer national-park road trips; Deadwood gaming and events. Guests I price for: Road-tripping families on 2 to 4 night stays, rally visitors on week-long stays. Where I start: Rally-week premiums with minimum stays, summer rates, and long winter floors.
Black Hills sells mostly through Airbnb, Vrbo and Booking.com. For Black Hills hotels and motels, my five-star background helps me manage rally-week pricing and deposits, summer family demand, and tour groups, with rate fences and deposit terms that stop early low-priced bookings from filling the most valuable nights of the year.
The service in general is described on my other hotel ota optimization page; this page covers how I apply it in Black Hills.