Your hotel's revenue manager, without the full-time hire.I take over the revenue manager role for Marfa hotels, resorts and serviced apartments: daily rates, restrictions, forecasting and distribution, with a monthly report you can check. Plans start from $650 a month by hotel size, month to month, remote in Central Time (UTC-6).
Alaa Elhadi, an independent revenue management consultant, provides outsourced hotel revenue management for hotels, resorts and serviced apartments in Marfa, United States, one to one, remotely and in Central Time (UTC-6). In Marfa, I price March to April and October to early November as the peak and May to September as the quiet time, and I build the work around that calendar. Hotel revenue management plans are priced monthly by hotel size, with Core from $650 a month, Plus adding channel and segment optimization and Pro adding forecasting and a monthly strategy call. They run month to month and are never a percentage of revenue.
Start in the chat or by email. Last updated .
100+
Properties optimized in and around Marfa
1-on-1
Directly with Alaa, no account-manager layer
Central Time
Sessions scheduled in your local time
Outsourced hotel revenue management means I do the job of the revenue manager for you: I watch the comp set and pace every day, move rates and restrictions, manage the OTAs, forecast demand and report each month. You keep control of the hotel and see every decision.
What I plan around in Marfa: The Chinati Foundation and Marfa art scene; Big Bend National Park; The Marfa Lights; Viva Big Bend and Trans-Pecos festivals. Guests I price for: Art and outdoor travellers on longer road-trip stays in Marfa, Alpine and Terlingua, often combining the desert parks with the galleries. Where I start: Festival-weekend surge pricing, longer minimum stays for remote road-trip guests, and steep summer discounting when the heat suppresses demand.
With a five-star hotel background, I help small hotels and lodges in the region set event-weekend rate fences, group and wedding blocks, length-of-stay controls over Chinati and spring break, and summer packages that bundle star-gazing or park access, so the hot months still earn something sensible.
The service in general is described on my outsourced revenue management page; this page covers how I apply it in Marfa.
I monitor your comp set and booking pace every day and move rates, rate plans and restrictions as demand shifts, room type by room type.
I manage the channel mix, parity and promotions together across Booking.com, Expedia, Agoda, Google and your own site, so cost of sale does not eat the gain.
On the higher plans I forecast demand by month and segment, build the annual budget and keep a 12-month pricing calendar tied to the market's real dates.
You get a monthly performance summary, a full ADR, occupancy and RevPAR report on Plus and Pro, and on Pro a monthly strategy call and a quarterly review.
“Marfa and Big Bend are remote, and that shapes everything. Guests drive a long way, so they stay longer. Chinati Weekend in October and local festivals fill the small supply, spring and autumn are pleasant for the parks, and summer heat nearly stops demand. I set longer stays and strong festival pricing.”
Alaa Elhadi, revenue management consultant. Cornell certified, 18 years in hotel and short-term rental revenue.
Mild days bring park hikers and the Alpine cowboy poetry gathering, so I keep weekend rates firm, allow shorter stays in Marfa and reward longer stays near the park.
Spring break fills Big Bend National Park and the lodges inside it, so Terlingua and Study Butte homes carry their highest rates with three night minimums.
Heat empties the desert, so I discount deeply, allow single nights, and still lift the weeks of Viva Big Bend in July and the Marfa Lights Festival on Labor Day.
Chinati Weekend leads the Marfa calendar, and the Terlingua chili cookoffs fill the south county, so I price each event block separately with long minimum stays.
Holiday road trips to the park bring families who book far ahead, so I open these weeks early near Terlingua and keep Marfa weekends priced for gallery visitors.
Price Chinati Weekend in October as the top band with long minimum stays.
Add Viva Big Bend and Trans-Pecos festival weekends as premiums.
Use 2 to 3-night minimums for road-trip guests.
Price Terlingua and Alpine homes by park access.
Discount June to August heavily.
No revenue manager
The role left or was never hired, and rooms are priced between other duties.
Results have plateaued
RevPAR has stopped moving while the comp set keeps learning.
More than one property
You want one consistent method across a small group without building a department.
An owner or asset manager
You want decisions made by a specialist and reported in numbers you can check.
Room count, room types, channels and the systems you use. I confirm the plan level and the monthly price for your size.
I study your market, comp set and current rates, set up the strategy and connect your PMS or channel manager and pricing tool.
I adjust rates, restrictions and promotions as demand moves, and manage your OTAs on Plus and Pro.
Step 4
You get the report against budget and last year, and on Pro we meet monthly, so nothing I do is hidden.
Priced monthly by your hotel's size, not per room. Core, Plus and Pro, month to month, never a percentage of revenue. Hotels of 200 or more rooms, luxury properties and groups are quoted individually.
| Option | What you get | Price |
|---|---|---|
| Core, up to 20 rooms | Managed pricing, run for you every day | From $650/mo |
| Plus | Pricing plus OTA, channel and segment optimization | By hotel size |
| Pro | Full revenue management with forecasting and a monthly strategy call | By hotel size |
Real feedback from PriceLabs pricing strategy sessions with Alaa.
Alaa is a consummate professional! Patient, thorough, efficient and effective in communicating. He not only made savvy adjustments to my dynamic pricing strategy, but also helped me to understand the reasoning behind his methods, granting me a better understanding of the PriceLabs platform. Strong work!
Airbnb host
Alaa was fantastic, going through each of the properties I had and gave great advice and actioned a great game plan. Would highly recommend for anyone looking to enhance their pricing strategy on PriceLabs. Alaa's experience goes beyond this which makes it very beneficial to have this holistic approach.
Property manager
Alaa helped me optimize my PriceLabs settings for my Airbnb listing and was very helpful and patient with answering any questions I had. He was also able to clearly explain why he made the changes he made, and it was obvious that he had a lot of experience in this field. I will definitely be back!
Airbnb host
Busiest in Marfa: March and October to November, spiking for Chinati Weekend in October and the Viva Big Bend and Trans-Pecos festivals, with mild desert temperatures. March to April: Spring break fills Big Bend National Park and the lodges inside it, so Terlingua and Study Butte homes carry their highest rates with three night minimums. October to early November: Chinati Weekend leads the Marfa calendar, and the Terlingua chili cookoffs fill the south county, so I price each event block separately with long minimum stays. For outsourced hotel revenue management, i raise floors and tighten minimum stays ahead of these windows and review pace every week, so the strongest dates never sell early at a shoulder rate.
For outsourced hotel revenue management, that is the first thing I check before taking on the pricing, because everything else sits on top of it. Whether water, power, cooling and internet are described honestly for an off-grid or desert home, since a missed expectation here costs more in reviews than any rate cut can recover.
Use 2 to 3-night minimums for road-trip guests. Next: discount June to August heavily. For outsourced hotel revenue management, i start with base rates, the seasonal calendar and restrictions, because that is where a Marfa property usually leaks the most.
For outsourced hotel revenue management, in the quiet months my job is to protect the floor, close gaps with length-of-stay and last-minute rules, and keep the property visible on every channel. Quietest in Marfa: June to August, when desert heat peaks. May to September: Heat empties the desert, so I discount deeply, allow single nights, and still lift the weeks of Viva Big Bend in July and the Marfa Lights Festival on Labor Day. January and February: Mild days bring park hikers and the Alpine cowboy poetry gathering, so I keep weekend rates firm, allow shorter stays in Marfa and reward longer stays near the park.
Chinati Weekend priced too low and summer priced like spring. I look for these first when I review outsourced hotel revenue management in Marfa, and fixing them is usually the quickest gain.
For outsourced hotel revenue management in Marfa, i manage channel mix, parity and promotions together, so the cheapest route to a booking is not the most expensive one for you. Marfa sells mostly through Airbnb, Vrbo and Booking.com. March to April: Spring break fills Big Bend National Park and the lodges inside it, so Terlingua and Study Butte homes carry their highest rates with three night minimums.
Marfa: Gallery and Judd Foundation visitors, design-minded couples and festival crowds; I price around Chinati Weekend and art events and keep summer weekdays low. Alpine and Fort Davis and Terlingua and Study Butte get their own treatment. For outsourced hotel revenue management, i set rates, comp sets and restrictions per area and per room or listing type, not as one citywide number.
Viva Big Bend and Trans-Pecos festivals, The Chinati Foundation and Marfa art scene and Big Bend National Park are the dates I price first for outsourced hotel revenue management in Marfa. Thanksgiving to New Year: Holiday road trips to the park bring families who book far ahead, so I open these weeks early near Terlingua and keep Marfa weekends priced for gallery visitors.
For outsourced hotel revenue management, you get one experienced person who knows your numbers, with a small team and a tool stack behind me, and no account-manager layer in between. I have optimized 100+ properties in and around Marfa and work remotely in Central Time (UTC-6). Locally, that shows up in decisions like this: add Viva Big Bend and Trans-Pecos festival weekends as premiums.
Hotel revenue management plans are priced monthly by hotel size, with Core from $650 a month, Plus adding channel and segment optimization and Pro adding forecasting and a monthly strategy call. They run month to month and are never a percentage of revenue. The scope of outsourced hotel revenue management is the same in every market, but the plan is not: in Marfa I would start from October to early November: Chinati Weekend leads the Marfa calendar, and the Terlingua chili cookoffs fill the south county, so I price each event block separately with long minimum stays. To start, open the chat or email me with your property type and size in Marfa.
Yes. Outsourced Hotel Revenue Manager in Marfa is delivered remotely and scheduled in Central Time (UTC-6), and 100+ properties in and around Marfa have been optimized, including in areas such as Alpine and Fort Davis. I work in your time zone, report monthly, and the engagement runs month to month with no long-term lock-in. Start in the chat or by email and tell me what you run in Marfa.
The other services I offer in Marfa, for hotels and for Airbnb and short-term rentals. Each has its own page for this market.
Back to the revenue management consultant page for Marfa, or read the general page for outsourced revenue management.
If you also run properties outside Marfa, I work in these markets too, and each page is written for that market's own seasons, areas and rules.
Tell me what you run in Marfa and what you need. I reply in Central Time, confirm the scope and the price, and start only when you say so.
