An Airbnb revenue forecast is a month-by-month projection of occupancy, ADR and revenue for one property, set beside comparable listings. Buyers use it to test a purchase, operators use it to check an arbitrage lease, and hosts use it to set targets for a live listing.
What I plan around in Bologna: BolognaFiere trade fairs; Food and Motor Valley tourism; University calendar; Rail hub for Florence and Venice day trips. Guests I price for: Trade-fair visitors midweek and food tourists at weekends on 2 to 3 night stays. Where I start: Fair-week premiums and weekend leisure rates.
In PriceLabs or Wheelhouse I load the full BolognaFiere calendar, race weekends at Imola and Misano and the main graduation weeks, then set weekend leisure rates for food tourists. Airbnb and Booking.com share one plan, so an exhibitor booking a year ahead and a couple booking on Thursday both see a fair, consistent offer.
The service in general is described on my airbnb revenue forecast page; this page covers how I apply it in Bologna.