Hotel revenue management consulting is an independent review followed by a plan. I look at 12 to 24 months of your own data, shop your comp set, and find where rates, restrictions or channels are costing you money. Unlike outsourcing, I do not make your daily decisions; your team does, with a better plan.
This is my view of Bologna. Bologna is a trade-fair city with a food-lover's weekend market. Cersaie, EIMA and Cosmoprof fill midweeks at high rates, while food and Motor Valley visitors fill weekends. August is quiet. I price the fair calendar and keep weekends attractive. Guests at fair time care about getting to the fairground quickly, while weekend visitors want to be in the old town near the food. The same flat can suit both, but it needs a different price for each.
For a Bologna owner I check the CIN and tourist tax set-up, then build a year around the BolognaFiere fairs, weekend food tourism and the university's graduation sessions. You get clear targets for each fair week, each ordinary weekend and the quiet August stretch, plus advice on whether your flat suits exhibitors, leisure guests or both.
The service in general is described on my hotel revenue management consulting page; this page covers how I apply it in Bologna.