Regional and niche hotel OTA optimization is the work I do to make a property rank, convert and price correctly on regional and niche OTAs. I decide which regional OTAs are worth your time, then set up content, rates and mapping through your channel manager with parity checked.
What I plan around in Bologna: BolognaFiere trade fairs; Food and Motor Valley tourism; University calendar; Rail hub for Florence and Venice day trips. Guests I price for: Trade-fair visitors midweek and food tourists at weekends on 2 to 3 night stays. Where I start: Fair-week premiums and weekend leisure rates.
Bologna sells mostly through Airbnb and Booking.com. With my background in five-star hotels I help Bologna hotels manage fair demand, corporate accounts from the packaging and machinery firms of Emilia and leisure weekends. My focus is fair forecasting two years out, group control during Cersaie and Cosmoprof, and pricing the quiet summer without undercutting the strong autumn.
The service in general is described on my other hotel ota optimization page; this page covers how I apply it in Bologna.