Google Vacation Rentals optimization is the work I do to make a property rank, convert and price correctly on Google Vacation Rentals. I check that your property appears with accurate rates, availability and content on Google Vacation Rentals and TripAdvisor, and that your direct link is the one travelers click.
What I plan around in Bologna: BolognaFiere trade fairs; Food and Motor Valley tourism; University calendar; Rail hub for Florence and Venice day trips. Guests I price for: Trade-fair visitors midweek and food tourists at weekends on 2 to 3 night stays. Where I start: Fair-week premiums and weekend leisure rates.
Bologna sells mostly through Airbnb and Booking.com. In PriceLabs or Wheelhouse I load the full BolognaFiere calendar, race weekends at Imola and Misano and the main graduation weeks, then set weekend leisure rates for food tourists. Airbnb and Booking.com share one plan, so an exhibitor booking a year ahead and a couple booking on Thursday both see a fair, consistent offer.
The service in general is described on my other ota optimization page; this page covers how I apply it in Bologna.