Alaa's take on Bologna
“Bologna is a trade-fair city with a food-lover's weekend market. Cersaie, EIMA and Cosmoprof fill midweeks at high rates, while food and Motor Valley visitors fill weekends. August is quiet. I price the fair calendar and keep weekends attractive. Guests at fair time care about getting to the fairground quickly, while weekend visitors want to be in the old town near the food. The same flat can suit both, but it needs a different price for each.”
Alaa Elhadi, revenue management consultant. Cornell certified, 18 years in hotel and short-term rental revenue.



