Regional and niche hotel OTA optimization is the work I do to make a property rank, convert and price correctly on regional and niche OTAs. I decide which regional OTAs are worth your time, then set up content, rates and mapping through your channel manager with parity checked.
What I plan around in Reims: Champagne house cellar tours; Reims Cathedral; the Avenue de Champagne in Epernay; the vendanges grape harvest. Guests I price for: wine tourists and couples on 2 to 3 night stays in central Reims and along Epernay's Avenue de Champagne. Where I start: harvest-season and festive premiums around the Champagne houses, fast TGV weekend demand from Paris, and French registration for the vineyard villages.
Reims sells mostly through Airbnb, Booking.com and Vrbo. With a decade spent in five-star hotels before I moved into consulting, I help Reims and Epernay hotels balance wine trade, coach tours and leisure couples, set fences for harvest and December, and choose competitors by proximity to the Champagne houses rather than by city averages.
The service in general is described on my other hotel ota optimization page; this page covers how I apply it in Reims.