Regional and niche hotel OTA optimization is the work I do to make a property rank, convert and price correctly on regional and niche OTAs. I decide which regional OTAs are worth your time, then set up content, rates and mapping through your channel manager with parity checked.
What I plan around in Bristol: Bristol International Balloon Fiesta; Harbour Festival; Concerts and Ashton Gate events; University calendar and business travel. Guests I price for: UK weekend visitors and business travellers on 1 to 3 night stays. Where I start: Festival premiums, corporate midweek rates, and weekend floors in winter.
Bristol sells mostly through Airbnb, Booking.com and Vrbo. From my years in hotel revenue, a city like Bristol is won on weekdays and protected on event weekends. For Bristol hotels I review corporate accounts with aerospace and public-sector employers, graduation and festival blocks, and the rate fences that stop event weekends being sold at ordinary prices.
The service in general is described on my other hotel ota optimization page; this page covers how I apply it in Bristol.