Hotel revenue management consulting is an independent review followed by a plan. I look at 12 to 24 months of your own data, shop your comp set, and find where rates, restrictions or channels are costing you money. Unlike outsourcing, I do not make your daily decisions; your team does, with a better plan.
This is my view of Varna. The Bulgarian Black Sea has a short, intense season built around charter flights and package holidays. Tour operators fill the big resorts in Sunny Beach and Golden Sands by the week, Bulgarian families drive in for long weekends, and Varna keeps some life all year as a real city. I price around charter weeks in summer and treat Varna city apartments as their own product.
For a Black Sea owner I check registration, categorisation and tax, then map the short season around charter flights and domestic holidays. I separate resort and city strategies and look carefully at tour-operator contracts before recommending which ones are worth keeping.
The service in general is described on my hotel revenue management consulting page; this page covers how I apply it in Varna.