Expedia optimization for hotels is the work I do to make a property rank, convert and price correctly on Expedia. I optimize your Partner Central setup once so Expedia, Hotels.com, Orbitz and the other group brands all benefit.
What I plan around in Brussels: EU institutions and lobbying travel; Brussels Motor Show and trade fairs; Tomorrowland spill-over in July; Christmas markets. Guests I price for: EU-related business travellers midweek and city-breakers at weekends, in the European Quarter, Ixelles and the centre. Where I start: Parliament-calendar midweek pricing, weekend leisure rates, and registration-compliant strategies under regional rules.
Brussels sells mostly through Airbnb and Booking.com. For Brussels hotels I use my five-star chain years to manage negotiated rates with institutions, lobbies and law firms, set group blocks for summits and conferences, and protect weekend leisure revenue, with comps chosen by quarter rather than by star rating.
The service in general is described on my expedia optimization page; this page covers how I apply it in Brussels.