Expedia optimization for hotels is the work I do to make a property rank, convert and price correctly on Expedia. I optimize your Partner Central setup once so Expedia, Hotels.com, Orbitz and the other group brands all benefit.
What I plan around in Lisbon: Web Summit; Santos Populares in June; Surf and beach season in Cascais and Costa da Caparica; Digital-nomad and remote-work demand. Guests I price for: Short city-break guests, surfers, and remote workers on 2 to 8 week stays. Where I start: Alojamento Local (AL) positioning by district, event premiums, and monthly discount structures for the nomad segment.
Lisbon sells mostly through Airbnb, Booking.com and Vrbo. Lisbon hotels manage congress, cruise, city-break and long-stay demand at once. From my years in five-star hotels I help them plan Web Summit and major congress weeks with group allotments, set fences between leisure and corporate rates, and choose a comp set by neighbourhood rather than just star rating.
The service in general is described on my expedia optimization page; this page covers how I apply it in Lisbon.