Expedia optimization for hotels is the work I do to make a property rank, convert and price correctly on Expedia. I optimize your Partner Central setup once so Expedia, Hotels.com, Orbitz and the other group brands all benefit.
What I plan around in Paris: Fashion Weeks in March, June, September and October; Roland-Garros in late May; Trade shows at Porte de Versailles; Christmas and New Year. Guests I price for: Couples and small families from the US, UK and Asia staying 3 to 6 nights in central arrondissements. Where I start: Arrondissement-level benchmarks, trade-show and fashion-week premiums, and strategies that fit the 120-night primary-residence limit and registration rules.
Paris sells mostly through Airbnb, Booking.com, Vrbo and Abritel. Paris is where five-star hotel revenue management is at its most demanding, and that is the world I came from. For Paris hotels I work on segmentation across leisure, corporate and fashion trade, fences for the major fair weeks, and comp sets built by quarter rather than by star category alone.
The service in general is described on my expedia optimization page; this page covers how I apply it in Paris.