Expedia optimization for hotels is the work I do to make a property rank, convert and price correctly on Expedia. I optimize your Partner Central setup once so Expedia, Hotels.com, Orbitz and the other group brands all benefit.
What I plan around in Amsterdam: King's Day; Keukenhof and tulip season; Amsterdam Dance Event; RAI conferences. Guests I price for: European weekend visitors and conference attendees on 2 to 3 night stays. Where I start: Pricing within the 30-night annual rental cap, event-weekend premiums, and conference-driven midweek rates.
Amsterdam sells mostly through Airbnb and Booking.com. Amsterdam hotels face strict city policies on new hotel supply and high tourist taxes. From my five-star hotel background I work on conference group blocks at the RAI, event rate fences for King's Day and ADE, and pricing that balances leisure and business demand.
The service in general is described on my expedia optimization page; this page covers how I apply it in Amsterdam.