Trip.com optimization for hotels is the work I do to make a property rank, convert and price correctly on Trip.com. I adapt your content for the Chinese and Asian traveler, set up promotions and flash sales, and manage the service signals Trip.com scores.
What I plan around in Burlington: Lake Champlain summer season and Church Street Marketplace; University of Vermont events and graduation; Autumn foliage; Gateway to Stowe and Smugglers' Notch skiing. Guests I price for: Northeast and Montreal couples on 2 to 3 night weekends, UVM families, and leaf-peepers. Where I start: Foliage and graduation premiums, and pricing that works inside Burlington's short-term rental rules.
Burlington sells mostly through Airbnb, Vrbo and Booking.com. Burlington hotels balance university, medical, business and lake leisure demand, with Canadian travellers adding a cross-border layer. Using my five-star hotel revenue experience, I help them price commencement and foliage compression, manage group blocks for weddings and conferences, and treat winter weekdays as a business market rather than a tourism one.
The service in general is described on my trip.com optimization page; this page covers how I apply it in Burlington.