An Airbnb pricing strategy is the set of rules that decide what each night is worth: base, minimum and maximum prices, seasons, events, minimum stays, gap nights, last-minute pricing, length-of-stay discounts and channel markups. The tool applies the rules; the strategy is what makes the tool worth having. Smart Pricing is not a strategy, because it optimizes for Airbnb's fill rate and knows nothing about your events or other channels.
What I plan around in Myrtle Beach: Summer beach season; Golf packages in spring and autumn; Bike weeks in May; Carolina Country Music Fest. Guests I price for: Drive-to families on 5 to 7 night stays, golf groups midweek in the shoulder seasons. Where I start: Summer weekly pricing, golf-group midweek strategies, and deep winter floors with reduced minimum stays.
For Myrtle Beach hosts I set up PriceLabs or Wheelhouse with Saturday changeovers in summer, golf-group midweek rules, festival and bike week dates, and monthly snowbird pricing for winter, all benchmarked against comparable units in the same building and refreshed as the season's pace becomes clear.
The service in general is described on my airbnb pricing strategy page; this page covers how I apply it in Myrtle Beach.