Airbnb revenue management is the ongoing work of pricing every night, setting stay rules, managing channels and reporting results. It goes further than a pricing tool: I review the strategy as demand, events and your own pace change, and I explain every change I make.
What I plan around in Park City: Sundance Film Festival; Park City Mountain and Deer Valley ski season; Summer mountain biking and Tour of Utah; Salt Lake conventions and Olympic-related events. Guests I price for: Ski groups and families on 4 to 7 night stays, Sundance attendees on 3 to 10 night stays. Where I start: Sundance premiums set a year ahead, ski-season holiday pricing, and shoulder floors for summer and autumn.
For Park City hosts I set up PriceLabs or Wheelhouse with holiday week premiums, long minimums in peak weeks, summer weekend rules and shoulder discounts. I keep Airbnb, Vrbo and Booking.com aligned and add gap rules so stray two-night holes between ski weeks still sell.
The service in general is described on my airbnb revenue management page; this page covers how I apply it in Park City.