Google Vacation Rentals optimization is the work I do to make a property rank, convert and price correctly on Google Vacation Rentals. I check that your property appears with accurate rates, availability and content on Google Vacation Rentals and TripAdvisor, and that your direct link is the one travelers click.
What I plan around in Burlington: Lake Champlain summer season and Church Street Marketplace; University of Vermont events and graduation; Autumn foliage; Gateway to Stowe and Smugglers' Notch skiing. Guests I price for: Northeast and Montreal couples on 2 to 3 night weekends, UVM families, and leaf-peepers. Where I start: Foliage and graduation premiums, and pricing that works inside Burlington's short-term rental rules.
Burlington sells mostly through Airbnb, Vrbo and Booking.com. I handle Burlington pricing on Airbnb, Vrbo and Booking.com in PriceLabs or Wheelhouse, setting event overrides for graduation, the marathon and foliage, a separate approach for Quebec holiday weeks, and monthly winter rates that suit faculty and medical staff. Every rule sits inside what your registration allows.
The service in general is described on my other ota optimization page; this page covers how I apply it in Burlington.