Airbnb listing optimization is the work I do to make a property rank, convert and price correctly on Airbnb. I rewrite the title and description around how guests search, choose and order photos, and tune amenities and booking settings so Airbnb ranks the listing higher.
What I plan around in Cairns: Great Barrier Reef and Daintree tourism; Southern-hemisphere winter escape; International inbound from Asia; Port Douglas Carnivale. Guests I price for: Domestic and international families and couples on 4 to 7 night stays. Where I start: Dry-season premiums, wet-season floors, and reef-tour package positioning.
Cairns sells mostly through Airbnb, Booking.com and Stayz (Vrbo). For Cairns hosts I configure PriceLabs or Wheelhouse with dry-season bands, wet-season floors, school holiday premiums from the southern states and minimum stays that match reef-trip lengths, so your Airbnb and Stayz calendars follow the real tropical cycle instead of a southern summer calendar that does not fit here.
The service in general is described on my airbnb listing optimization page; this page covers how I apply it in Cairns.