Booking.com optimization for hotels is the work I do to make a property rank, convert and price correctly on Booking.com. I complete the content score, order the photos for the result card, set up rate plans, Genius and promotions, and fix policies that cost you visibility.
What I plan around in Cairns: Great Barrier Reef and Daintree tourism; Southern-hemisphere winter escape; International inbound from Asia; Port Douglas Carnivale. Guests I price for: Domestic and international families and couples on 4 to 7 night stays. Where I start: Dry-season premiums, wet-season floors, and reef-tour package positioning.
Cairns sells mostly through Airbnb, Booking.com and Stayz (Vrbo). For hotels and resorts in Far North Queensland I work on balancing wholesale and inbound tour allocations with direct bookings, pricing the long dry season with confidence and building wet-season packages that bring in domestic guests without damaging the rate.
The service in general is described on my hotel ota optimization page; this page covers how I apply it in Cairns.