Regional and niche hotel OTA optimization is the work I do to make a property rank, convert and price correctly on regional and niche OTAs. I decide which regional OTAs are worth your time, then set up content, rates and mapping through your channel manager with parity checked.
What I plan around in Cape Cod: Summer beach season; Ferry-dependent island demand; Wedding season in September and October; Fall shoulder weekends. Guests I price for: Families from Boston and New York on Saturday-to-Saturday weekly stays, couples in the shoulder season. Where I start: Weekly summer pricing with fixed turnover days, shoulder-season minimum-stay reductions, and town-level STR registration compliance.
Cape Cod sells mostly through Airbnb, Vrbo and Booking.com. For Cape and island inns and hotels, my five-star background helps me balance weddings, summer families and shoulder-season couples, set minimum stays on the busiest dates and build packages that fill May, June and autumn without cutting the July and August rates that carry the year.
The service in general is described on my other hotel ota optimization page; this page covers how I apply it in Cape Cod.