Regional and niche hotel OTA optimization is the work I do to make a property rank, convert and price correctly on regional and niche OTAs. I decide which regional OTAs are worth your time, then set up content, rates and mapping through your channel manager with parity checked.
What I plan around in Cappadocia: Hot-air balloon season; Asian and Gulf inbound travel; Cave-hotel photography tourism; Wedding and proposal travel. Guests I price for: International couples on 2 to 3 night stays. Where I start: Balloon-season premiums, view-and-terrace positioning, and winter floors.
Cappadocia sells mostly through Airbnb, Booking.com and Agoda. My hotel background suits Cappadocia's cave hotels, where each room has a different view and value. I review room-type pricing by view and terrace, the mix between Agoda, direct and agency business, and how to handle Golden Week and Chinese New Year demand.
The service in general is described on my other hotel ota optimization page; this page covers how I apply it in Cappadocia.