Airbnb revenue management is the ongoing work of pricing every night, setting stay rules, managing channels and reporting results. It goes further than a pricing tool: I review the strategy as demand, events and your own pace change, and I explain every change I make.
What I plan around in Cappadocia: Hot-air balloon season; Asian and Gulf inbound travel; Cave-hotel photography tourism; Wedding and proposal travel. Guests I price for: International couples on 2 to 3 night stays. Where I start: Balloon-season premiums, view-and-terrace positioning, and winter floors.
I set up PriceLabs or Wheelhouse for Cappadocia hosts with Chinese New Year, Golden Week and Christmas as events and two-night stays in the balloon seasons. Airbnb, Booking.com and Agoda then share the same rates and policies, and I set a modest extra-night price for guests who add a morning in case their balloon flight is cancelled.
The service in general is described on my airbnb revenue management page; this page covers how I apply it in Cappadocia.