An Airbnb pricing strategy is the set of rules that decide what each night is worth: base, minimum and maximum prices, seasons, events, minimum stays, gap nights, last-minute pricing, length-of-stay discounts and channel markups. The tool applies the rules; the strategy is what makes the tool worth having. Smart Pricing is not a strategy, because it optimizes for Airbnb's fill rate and knows nothing about your events or other channels.
What I plan around in Cappadocia: Hot-air balloon season; Asian and Gulf inbound travel; Cave-hotel photography tourism; Wedding and proposal travel. Guests I price for: International couples on 2 to 3 night stays. Where I start: Balloon-season premiums, view-and-terrace positioning, and winter floors.
I set up PriceLabs or Wheelhouse for Cappadocia hosts with Chinese New Year, Golden Week and Christmas as events and two-night stays in the balloon seasons. Airbnb, Booking.com and Agoda then share the same rates and policies, and I set a modest extra-night price for guests who add a morning in case their balloon flight is cancelled.
The service in general is described on my airbnb pricing strategy page; this page covers how I apply it in Cappadocia.