Airbnb listing optimization is the work I do to make a property rank, convert and price correctly on Airbnb. I rewrite the title and description around how guests search, choose and order photos, and tune amenities and booking settings so Airbnb ranks the listing higher.
What I plan around in Carcassonne: the medieval Cite de Carcassonne; the Bastille Day Embrasement de la Cite; the Cathar castles of Montsegur and Peyrepertuse; Festival de Carcassonne. Guests I price for: heritage travellers and touring families on 2 to 4 night stays in the walled Cite and the Bastide Saint-Louis lower town. Where I start: a concentrated summer peak around the Cite and its 14 July fireworks, dispersed Cathar-castle touring, and French meuble de tourisme registration.
Carcassonne sells mostly through Airbnb, Booking.com, Vrbo and Abritel. I configure PriceLabs or Wheelhouse with you so the 14 July fireworks and the festival concerts are loaded as events, touring two-night stays are allowed in the shoulders, and Booking.com, Vrbo and Abritel all reflect the same rules and taxes.
The service in general is described on my airbnb listing optimization page; this page covers how I apply it in Carcassonne.