Google Vacation Rentals optimization is the work I do to make a property rank, convert and price correctly on Google Vacation Rentals. I check that your property appears with accurate rates, availability and content on Google Vacation Rentals and TripAdvisor, and that your direct link is the one travelers click.
What I plan around in Jersey: Beaches and coastal walks; Food and seafood tourism; Finance-sector business travel; Battle of Flowers in Jersey. Guests I price for: UK and French visitors on 3 to 7 night stays and finance business travellers. Where I start: Summer premiums, weekday business rates and island tourism registration rules.
Jersey sells mostly through Booking.com, Airbnb and Expedia. I configure the pricing tool with separate island calendars, Liberation Day, the Battle of Flowers and the air display loaded as events, and minimum stays that tighten in summer. I also set weekday business pricing that rises and falls with demand, rather than one static midweek rate.
The service in general is described on my other ota optimization page; this page covers how I apply it in Jersey.