Airbnb listing optimization is the work I do to make a property rank, convert and price correctly on Airbnb. I rewrite the title and description around how guests search, choose and order photos, and tune amenities and booking settings so Airbnb ranks the listing higher.
What I plan around in Madrid: Real Madrid and Atlético fixtures; IFEMA trade fairs such as FITUR; Mad Cool festival in July; Cultural and business travel year-round. Guests I price for: European and Latin American travellers on 2 to 4 night stays in Centro, Malasaña and Salamanca. Where I start: Trade-fair and match-day premiums, an August strategy that reflects the local exodus, and licensed tourist-flat compliance.
Madrid sells mostly through Airbnb, Booking.com and Vrbo. I set your Madrid pricing so IFEMA fairs, football fixtures, Mad Cool and Pride sit as premium dates, August is priced for foreign visitors rather than as peak summer, and the registration number is visible on Airbnb, Booking.com and Vrbo with matching rates.
The service in general is described on my airbnb listing optimization page; this page covers how I apply it in Madrid.