Regional and niche hotel OTA optimization is the work I do to make a property rank, convert and price correctly on regional and niche OTAs. I decide which regional OTAs are worth your time, then set up content, rates and mapping through your channel manager with parity checked.
What I plan around in Clemson: Clemson Tigers football at Memorial Stadium; Clemson University graduation and campus events; Lake Hartwell boating and summer season; Blue Ridge foothills tourism. Guests I price for: Football fans and alumni groups on 2 to 3 night game weekends, and Upstate families on summer lake weeks. Where I start: Game-weekend premiums with lake-house minimum stays, summer weekly rates, and winter floors.
Clemson sells mostly through Airbnb, Vrbo and Booking.com. Clemson hotels sell out on game weekends and then face long quiet stretches, so the work is mostly in the gaps. Using my five-star revenue background, I help set football packages and minimum stays, build university and contractor rates for weekdays, and plan lake-season and tournament groups that keep summer occupancy healthier.
The service in general is described on my other hotel ota optimization page; this page covers how I apply it in Clemson.