Booking.com optimization for rentals is the work I do to make a property rank, convert and price correctly on Booking.com. I audit the listing, complete the content score, tune photos, rate plans, deals and policies, and make the changes with you on Zoom.
What I plan around in London: Wimbledon in late June and July; West End, Premier League and Wembley events; Christmas markets and shopping; Year-round business travel. Guests I price for: International short-stay guests of 3 to 5 nights, families in summer, and corporate travellers in Zones 1 and 2. Where I start: Pricing within the 90-night annual limit, event-week premiums, and zone and transport-based base prices that benchmark against hotels as well as other rentals.
London sells mostly through Airbnb, Booking.com, Vrbo and Expedia. I set up pricing so short-stay nights go to the dates that earn the most, the rest of the calendar runs on monthly stays, and the tool stops offering short stays automatically once the allowance is reached for the year.
The service in general is described on my booking.com listing optimization page; this page covers how I apply it in London.