Booking.com optimization for rentals is the work I do to make a property rank, convert and price correctly on Booking.com. I audit the listing, complete the content score, tune photos, rate plans, deals and policies, and make the changes with you on Zoom.
What I plan around in Paris: Fashion Weeks in March, June, September and October; Roland-Garros in late May; Trade shows at Porte de Versailles; Christmas and New Year. Guests I price for: Couples and small families from the US, UK and Asia staying 3 to 6 nights in central arrondissements. Where I start: Arrondissement-level benchmarks, trade-show and fashion-week premiums, and strategies that fit the 120-night primary-residence limit and registration rules.
Paris sells mostly through Airbnb, Booking.com, Vrbo and Abritel. In PriceLabs or Wheelhouse we load trade fairs, fashion and sporting weeks as events, set rules that protect your capped nights for the best dates, and keep rates realistic in early August. Booking.com, Vrbo and Abritel follow the same plan, with registration numbers on every listing.
The service in general is described on my booking.com listing optimization page; this page covers how I apply it in Paris.