Win direct bookings from Google, before guests reach an OTA.I set up your Google Business Profile, free booking links and Hotel Ads, and make sure your direct booking path is competitive. I work with hotels, resorts and serviced apartments in Rome, one to one, remotely and in Central European Time (UTC+1), and I have optimized 100+ properties in and around the market.
Alaa Elhadi, an independent revenue management consultant, provides Google Hotel Ads optimization for hotels, resorts and serviced apartments in Rome, Italy, one to one, remotely and in Central European Time (UTC+1). In Rome, I price March to June as the peak and January to February as the quiet time, and I build the work around that calendar. Google Hotel Ads optimization is quoted per property after a short chat, because the scope depends on the number of properties and room types.
Start in the chat or by email. Last updated .
100+
Properties optimized in and around Rome
1-on-1
Directly with Alaa, no account-manager layer
Central European Time
Sessions scheduled in your local time
Google Hotel Ads optimization is the work I do to make a property rank, convert and price correctly on Google. I set up your Google Business Profile, free booking links and Hotel Ads, and make sure your direct booking path is competitive.
What I plan around in Rome: Easter and papal events; Jubilee and Vatican pilgrimages; Summer inbound from the US; Autumn conference season. Guests I price for: International leisure travellers of 3 to 5 nights, concentrated in Centro Storico, Trastevere and Prati. Where I start: Easter and Holy Week premiums, high-season minimum stays, and August pricing that reflects the local exodus rather than assumed summer demand.
Rome sells mostly through Airbnb, Booking.com and Vrbo. Rome hotels mix leisure, pilgrimages, groups and conferences, which is exactly the segmentation work I did in five-star hotels. I work on group and pilgrimage allotments, conference rate fences, and the balance between OTA exposure and direct sales across the seasons.
The service in general is described on my google hotel ads optimization page; this page covers how I apply it in Rome.
Your profile is often the first thing a traveler sees. I complete it, correct the details and keep rates and availability accurate.
Free booking links cost nothing to appear in. I set them up, then judge whether paid Hotel Ads are worth it for your hotel.
A click only helps if the booking path converts. I review your site and engine against the OTAs and fix what loses the guest.
Reviews on these sites travel with the property. I set up a routine to collect and answer them consistently.
“Rome looks like an all-year city, but its calendar is shaped by Easter, papal events and a mid-August exodus that surprises owners. Since 2025 every Italian rental also needs its national CIN code on listings, and identity checks for guests are taken seriously. I price Holy Week and spring firmly, and set August for international guests only.”
Alaa Elhadi, revenue management consultant. Cornell certified, 18 years in hotel and short-term rental revenue.
Winter is quiet outside Six Nations rugby weekends at the Stadio Olimpico, so I price those Saturdays on their own and keep weekday floors gentle without slashing them.
The Rome Marathon, Easter, the birthday of Rome on 21 April and the Internazionali tennis in May stack up, so I load each event early and hold three-night minimums.
Summer brings long-haul visitors and the Saints Peter and Paul feast on 29 June, but heat slows short breaks, so I keep rates firm on weekends and loosen midweek stays.
Around Ferragosto many Romans leave and some restaurants close, so I price for international guests only and avoid long minimums that block late bookings.
Autumn conferences at La Nuvola and the Rome Film Fest keep demand firm, so I hold September and October, ease November, and price Christmas to Epiphany as its own band.
Google shows your hotel, your rates and your OTAs side by side, and the direct link only wins if it is accurate and competitive. A modest amount of careful setup here is the cheapest way I know to move bookings off commission-heavy channels.
Price Holy Week and Easter as the top spring band with 3-night minimums.
Price April to June and September to October as main seasons.
Set mid-August pricing for international demand, not assumed peak summer.
Price Centro Storico, Trastevere and Prati on separate comps.
Display the CIN code and set a compliant guest check-in process.
A new Google listing
You have just connected Google and want it to rank and convert from the first weeks, not after months of guessing.
Views but few bookings
Visibility looks fine and conversion does not, which usually means content, photos or rate plans on Google.
Commission without much return
You pay Google commission and its share of bookings is small next to your other channels.
A portfolio with uneven quality
Some listings are polished on Google and others were never finished, and nobody owns the standard.
Send me the Google listing or property links and your channel manager. I check how the property ranks and reads today before we speak.
A scorecard for Google: content, photos, rates and promotions, policies and reviews, with every fix ranked by impact.
I make the changes live on Zoom in your Google account or through your channel manager, and explain each one so you can maintain it.
Step 4
About 30 days later I look at impressions, conversion and booking share on Google and adjust what the numbers say to adjust.
I quote Google Hotel Ads optimization per property after a short chat. You get a fixed scope and price before any work starts.
| Option | What you get | Price |
|---|---|---|
| Single property | Google Hotel Ads optimization for one property | Quoted |
| Several properties | One scope and one price for a group on Google Hotel Ads | Quoted |
Real feedback from PriceLabs pricing strategy sessions with Alaa.
Alaa is a consummate professional! Patient, thorough, efficient and effective in communicating. He not only made savvy adjustments to my dynamic pricing strategy, but also helped me to understand the reasoning behind his methods, granting me a better understanding of the PriceLabs platform. Strong work!
Airbnb host
Alaa was fantastic, going through each of the properties I had and gave great advice and actioned a great game plan. Would highly recommend for anyone looking to enhance their pricing strategy on PriceLabs. Alaa's experience goes beyond this which makes it very beneficial to have this holistic approach.
Property manager
Alaa helped me optimize my PriceLabs settings for my Airbnb listing and was very helpful and patient with answering any questions I had. He was also able to clearly explain why he made the changes he made, and it was obvious that he had a lot of experience in this field. I will definitely be back!
Airbnb host
Rome sells mostly through Airbnb, Booking.com and Vrbo. July to mid-August: Summer brings long-haul visitors and the Saints Peter and Paul feast on 29 June, but heat slows short breaks, so I keep rates firm on weekends and loosen midweek stays. For Google Hotel Ads optimization in Rome, i optimize Google alongside your other channels and check parity, so added reach never creates a conflict.
For Google Hotel Ads optimization, on Google, I line up promotions, rate plans and content with these windows so visibility peaks when demand does. Busiest in Rome: April to June and September to October, Easter week, and Christmas through Epiphany. July to mid-August: Summer brings long-haul visitors and the Saints Peter and Paul feast on 29 June, but heat slows short breaks, so I keep rates firm on weekends and loosen midweek stays. September to December: Autumn conferences at La Nuvola and the Rome Film Fest keep demand firm, so I hold September and October, ease November, and price Christmas to Epiphany as its own band.
International leisure travellers of 3 to 5 nights, concentrated in Centro Storico, Trastevere and Prati. Demand is driven by Easter and papal events and Jubilee and Vatican pilgrimages. For Google Hotel Ads optimization, i write content and photo order on Google for the guests who actually search for Rome.
For Google Hotel Ads optimization, i write location content, photos and amenity highlights on Google around the specific part of Rome the property is in. Monti and Esquilino: Near the Colosseum and Termini station with good transport; I price Monti as a stylish central option and Esquilino as a value base for arrivals and departures. Prati and Borgo and Testaccio and Ostiense get their own treatment.
Price Holy Week and Easter as the top spring band with 3-night minimums. Next: set mid-August pricing for international demand, not assumed peak summer. For Google Hotel Ads optimization, the first changes on Google are content completeness and the cover photo, because those decide whether a Rome traveler clicks.
For Google Hotel Ads optimization, i check this on Google first, because it decides whether the listing is allowed to rank at all. Whether papal and Vatican events are tracked separately from ordinary holidays, because canonisations and major audiences can fill Prati and Borgo at short notice and deserve their own premium.
For Google Hotel Ads optimization in Rome, this is how I would approach it. Rome hotels mix leisure, pilgrimages, groups and conferences, which is exactly the segmentation work I did in five-star hotels. I work on group and pilgrimage allotments, conference rate fences, and the balance between OTA exposure and direct sales across the seasons. We start in the chat, and I confirm the scope and the price before any work begins.
For Google Hotel Ads optimization, i price properties for a living, so content, rates and promotions are tuned together and not in isolation. I have optimized 100+ properties in and around Rome and work remotely in Central European Time (UTC+1). Locally, that shows up in decisions like this: price April to June and September to October as main seasons.
Google Hotel Ads optimization is quoted per property after a short chat, because the scope depends on the number of properties and room types. The scope of Google Hotel Ads optimization is the same in every market, but the plan is not: in Rome I would start from March to June: The Rome Marathon, Easter, the birthday of Rome on 21 April and the Internazionali tennis in May stack up, so I load each event early and hold three-night minimums. To start, open the chat or email me with your property type and size in Rome.
Yes. Google Hotel Ads Expert in Rome is delivered remotely and scheduled in Central European Time (UTC+1), and 100+ properties in and around Rome have been optimized, including in areas such as Monti and Esquilino. I implement it live on Zoom in your Google extranet or through your channel manager, in your time zone. Start in the chat or by email and tell me what you run in Rome.
Results depend on the property, the starting point and the season, so I do not promise a number. In Rome the first gains from Google Hotel Ads optimization usually come from the change with the clearest local signal: set mid-August pricing for international demand, not assumed peak summer. I review progress against your own occupancy, ADR and RevPAR, not a market average.
The other services I offer in Rome, for hotels and for Airbnb and short-term rentals. Each has its own page for this market.
Back to the revenue management consultant page for Rome, or read the general page for google hotel ads optimization.
If you also run properties outside Rome, I work in these markets too, and each page is written for that market's own seasons, areas and rules.
Tell me what you run in Rome and what you need. I reply in Central European Time, confirm the scope and the price, and start only when you say so.
