Regional and niche hotel OTA optimization is the work I do to make a property rank, convert and price correctly on regional and niche OTAs. I decide which regional OTAs are worth your time, then set up content, rates and mapping through your channel manager with parity checked.
What I plan around in Copenhagen: Summer and Roskilde Festival; Copenhagen Pride; Tivoli Christmas season; Design and food tourism. Guests I price for: European and North American travellers on 3 to 4 night stays in Vesterbro, Nørrebro and Indre By. Where I start: Summer premiums within the 70-night annual limit, event weekends, and winter floors.
Copenhagen sells mostly through Airbnb and Booking.com. For Copenhagen hotels I use my five-star chain background to balance congress business at the Bella Center with summer leisure, set fences around festivals and Christmas, and choose comps by district and guest type rather than by star rating alone.
The service in general is described on my other hotel ota optimization page; this page covers how I apply it in Copenhagen.