An Airbnb pricing strategy is the set of rules that decide what each night is worth: base, minimum and maximum prices, seasons, events, minimum stays, gap nights, last-minute pricing, length-of-stay discounts and channel markups. The tool applies the rules; the strategy is what makes the tool worth having. Smart Pricing is not a strategy, because it optimizes for Airbnb's fill rate and knows nothing about your events or other channels.
What I plan around in Ibiza: Club season openings in May and closings in October; Summer villa and yacht demand; Wellness retreats in the shoulder months; International DJ event calendar. Guests I price for: Groups and couples from the UK and Europe on 4 to 7 night stays, luxury villa guests on weekly stays. Where I start: Villa weekly pricing with event-week premiums, group-size positioning, and licensed tourist-rental compliance.
I configure your Airbnb, Booking.com and Vrbo pricing with opening and closing parties, residency nights, August weekly stays and shoulder wellness demand loaded as separate layers, while group rules, deposits and the licence number stay clear and identical on every listing.
The service in general is described on my airbnb pricing strategy page; this page covers how I apply it in Ibiza.