Google Hotel Ads optimization is the work I do to make a property rank, convert and price correctly on Google. I set up your Google Business Profile, free booking links and Hotel Ads, and make sure your direct booking path is competitive.
What I plan around in Copenhagen: Summer and Roskilde Festival; Copenhagen Pride; Tivoli Christmas season; Design and food tourism. Guests I price for: European and North American travellers on 3 to 4 night stays in Vesterbro, Nørrebro and Indre By. Where I start: Summer premiums within the 70-night annual limit, event weekends, and winter floors.
Copenhagen sells mostly through Airbnb and Booking.com. For Copenhagen hotels I use my five-star chain background to balance congress business at the Bella Center with summer leisure, set fences around festivals and Christmas, and choose comps by district and guest type rather than by star rating alone.
The service in general is described on my google hotel ads optimization page; this page covers how I apply it in Copenhagen.