Alaa Elhadi is an independent revenue management consultant for hotels, resorts, Airbnb hosts and property managers across Bulgaria. Cornell certified, 18 years in the field, and every engagement is 1-on-1, remote and in your time zone.
Alaa Elhadi is an independent revenue management consultant who works 1-on-1 with hotels, serviced apartments, Airbnb hosts and property managers in Bulgaria: pricing strategy, PriceLabs and Wheelhouse setup, hotel revenue consulting and channel optimization. Demand in Bulgaria peaks December to March and July to August and is softest April to May, and every plan he builds starts from that calendar.
Ask in the chat, or book a 1-on-1 strategy session from $125. Last updated .
1 market
Destinations in Bulgaria with their own page
Cornell certified
Master certificate in Revenue Management, 18 years of experience
Your time zone
Every 1-on-1 session scheduled locally
“Bulgaria adopted the euro in 2026, which makes pricing simpler for international guests. Demand splits between Bansko and Borovets ski weeks, Black Sea summer resorts and Sofia's year-round city and business travel. Package-style competition keeps prices sensitive, so positioning matters.”
Alaa Elhadi, revenue management consultant. Cornell certified, 18 years in hotel and short-term rental revenue.
Bulgarian accommodation must be categorised (star-rated) and entered in the National Tourist Register, and municipalities levy a per-night tourist tax. There is no national nightly cap on short-term letting.
Rates are set in Euro (EUR), which replaced the Bulgarian lev in 2026 and priced for net revenue after channel fees. Channels: Booking.com, Airbnb and Vrbo.
The moves Alaa makes first when a hotel or host in Bulgaria books a session, and the errors he corrects most often. Every one is set up inside your own pricing tool, so it keeps working after the call.
Reprice listings in euros and check comps after the currency change.
Price ski weeks for UK and Balkan package demand.
Run Black Sea homes on weekly summer stays.
Set weekday business rates in Sofia.
Register properties in the National Tourist Register.
Fully outsource your revenue management in Bulgaria
Hand the daily pricing and these moves to me and my team, month to month.
Contact me
I price Bansko and Borovets around Christmas, New Year and the February half-term weeks, and treat Pamporovo as its own comp set because it attracts more family skiers.
Between seasons I lower resort floors, push Sofia weekend city breaks and price Plovdiv for spring touring and its cultural events.
Black Sea resorts open, so I keep early June rates attractive for families and older travellers, then step them up once Bulgarian schools close.
Sunny Beach, Sozopol and Varna peak; I raise weekends and keep old-town homes in Sozopol and Nessebar above the large resort apartment blocks.
The coast empties quickly after mid-September, so I offer weekly autumn rates there while keeping Sofia business weekdays firm through the conference season.
One person does the thinking on your account. Choose the kind of help your property in Bulgaria needs; everything is remote, 1-on-1 and scheduled in your time zone.
For Bulgarian owners I separate ski, coast and city into their own plans and check how your property competes with package hotels and managed complexes. We decide which guests to target, how to handle the long shoulder months, and set targets that reflect pricing in euros.
For hosts in Bulgaria I configure PriceLabs or Wheelhouse with ski-week pricing, a short Black Sea summer, Sofia business logic and monthly rates for the quiet months. Airbnb and Booking.com are kept on one plan so guests see the same totals wherever they book.
For Bulgarian hotels I bring five-star chain experience to a market shaped by tour operators and packages. We review allotments, release dates and net rates, build ski and summer fences, and grow direct and OTA business so you depend less on wholesale contracts during peak weeks.
Each market in Bulgaria below has its own page with Alaa's notes on seasonality, events and how he would price it. Ask about any town or region not listed.
One-time and 1-on-1 on Zoom, priced by the listings in your account: from $125 to $615.
| Package | Listings | Session | Price |
|---|---|---|---|
| Starter | Up to 2 listings | 45-minute Zoom session | $125 |
| Growth | 3 to 6 listings | 60-minute Zoom session | $250 |
| Portfolio | 7 to 10 listings | 90-minute Zoom session | $370 |
| Scale | 11 to 15 listings | 90-minute Zoom session | $480 |
| Pro | 16 to 21 listings | 120-minute Zoom session | $615 |
| Enterprise | 22 or more listings | 120 to 240-minute Zoom session | From $635 |
One home in Sofia
I build its seasons, floors and stay rules against its own comparable listings.
Listings across several areas
For example Bansko and the Pirin Mountains plus The Black Sea coast: I set each area up separately, with its own comp set, seasons and minimum stays.
More than 21 listings
The large-accounts calculator shows the exact price and session length for your listing count.
Large-accounts pricingTell me what you run in Bulgaria and what is not working. I reply in your time zone.
Done for you and month to month: I run your Bulgaria short-term rental pricing every week. From $225 a month, priced by listing count with no cap.
| Listings | Core | Plus | Pro |
|---|---|---|---|
| 1 listing | $225 | $305 | $395 |
| 5 listings | $565 | $765 | $990 |
| 10 listings | $965 | $1,305 | $1,690 |
| 25 listings | $1,415 | $1,910 | $2,475 |
| 50 listings | $1,865 | $2,520 | $3,265 |
Monthly prices. Managed plans start after the one-time PriceLabs strategy package above, so I build your Bulgaria strategy with you first.
Managed pricing, run for you every day
For hosts in Sofia who handle guests and listings themselves and want the pricing done every week.
Pricing plus listing and channel optimization
For listings competing in Bansko and the Pirin Mountains: pricing plus listing content, promotions and channel work on every OTA.
Full revenue management with a monthly strategy call
For portfolios across The Black Sea coast and beyond, with forecasting, launch pricing for new listings and a monthly call.
Price your exact listing countI work as your outsourced revenue manager in Bulgaria, priced by property size rather than per room: from $650 a month, after a one-time hotel pricing strategy setup from $750.
| Hotel size | Core | Plus | Pro |
|---|---|---|---|
| BoutiqueUp to 20 rooms | $650 | $900 | $1,150 |
| Small21 to 50 rooms | $950 | $1,300 | $1,650 |
| Midsize51 to 100 rooms | $1,400 | $1,900 | $2,450 |
| Large101 to 200 rooms | $2,000 | $2,700 | $3,500 |
| Large & luxury200+ rooms, luxury or multi-property | Custom quote | ||
Monthly prices, month to month. The one-time setup builds your Bulgaria strategy before I take over.
A boutique hotel or guesthouse in Sofia
Up to 20 rooms: one comp set, daily rates and stay rules, without hiring a full-time revenue manager.
A city or resort hotel in Bansko and the Pirin Mountains
21 to 100 rooms: rate plans by room type, segment mix and event pricing, reported monthly.
Larger, luxury or multi-property in Bulgaria
For example a group with hotels in Bansko and the Pirin Mountains plus The Black Sea coast: quoted on size and complexity.
Ask for a custom quoteMost revenue problems are strategy problems. They get solved faster by one experienced person who looks at your numbers than by a process.
Master certificate in Revenue Management from Cornell University, and 18 years of hands-on pricing work.
A decade running revenue for international five-star properties before moving into short-term rentals.
Client reviews on Fiverr, from single-listing hosts to large portfolios.
No hand-off to a junior account manager. The person who reviews your property in Bulgaria is the one who sets the strategy.
From the Hotel Floor·Hotel Revenue Management
The first 30 days after a revenue manager resigns decide how much of next year a hotel loses.
October 29, 2026 · 20 min read
Client Question·Short-Term Rental Revenue Management
A renovation buys you a new comp set, not an automatic price jump, so I reprice it in steps.
October 29, 2026 · 18 min read
Market Take·Short-Term Rental Revenue Management
Airbnb now grades your earnings with AI, and I read three things before I believe its verdict.
October 27, 2026 · 18 min read
Real feedback from PriceLabs pricing strategy sessions with Alaa.
Alaa is a consummate professional! Patient, thorough, efficient and effective in communicating. He not only made savvy adjustments to my dynamic pricing strategy, but also helped me to understand the reasoning behind his methods, granting me a better understanding of the PriceLabs platform. Strong work!
Airbnb host
Alaa was fantastic, going through each of the properties I had and gave great advice and actioned a great game plan. Would highly recommend for anyone looking to enhance their pricing strategy on PriceLabs. Alaa's experience goes beyond this which makes it very beneficial to have this holistic approach.
Property manager
Alaa helped me optimize my PriceLabs settings for my Airbnb listing and was very helpful and patient with answering any questions I had. He was also able to clearly explain why he made the changes he made, and it was obvious that he had a lot of experience in this field. I will definitely be back!
Airbnb host
Yes, from 2026. Alaa reviews pricing so it stays competitive in euros.
Yes, in ski season and with remote workers. Alaa prices both.
Yes. Plovdiv's old town and Kapana district draw city-break visitors and cultural events through spring and autumn, with less seasonality than the coast. I price it on weekend demand with festival bands, and keep it separate from Sofia, which leans more on business travel during the week.
Yes. Resort apartments in Sunny Beach and Golden Sands compete with large hotels and package deals, so they need sharp, simple pricing. Villas and houses near Sozopol or the quieter northern coast attract families and groups who stay longer and pay for space. I build separate comp sets and minimum stays for each.
Yes. Alaa works 1-on-1 with hotels, resorts, serviced apartments, Airbnb hosts and property management companies throughout Bulgaria, remotely, with no minimum or maximum portfolio size. He has dedicated market pages for 1 destination in Bulgaria, and the same approach works for any town or region not listed. Prices are billed in USD and the strategy is built for Euro (EUR), which replaced the Bulgarian lev in 2026 revenue.
Start a chat or book a session online. One-time PriceLabs strategy sessions are priced by your exact listing count from $125; managed plans start at $225 a month; hotel consulting is quoted per property; Revenuenaire Dynamic Pricing software is from $17.99 per listing per month. There is no minimum or maximum portfolio size.
Tell Alaa what you run in Bulgaria and what is not working. You get a straight answer in the chat, in your time zone, and a clear next step: a 1-on-1 session, a consulting proposal or managed pricing.
Instant answers from the assistant, a revenue manager follows up in the same chat.
