Airbnb listing optimization is the work I do to make a property rank, convert and price correctly on Airbnb. I rewrite the title and description around how guests search, choose and order photos, and tune amenities and booking settings so Airbnb ranks the listing higher.
What I plan around in Detroit: North American International Auto Show; Movement Electronic Music Festival; Lions, Tigers and Red Wings seasons; Automotive corporate travel. Guests I price for: Event travellers on 2 to 3 night stays, automotive business guests midweek. Where I start: Event premiums, corporate midweek rate cards, and winter floors.
Detroit sells mostly through Airbnb, Vrbo and Booking.com. In PriceLabs or Wheelhouse I add the Auto Show, Movement, the Grand Prix, Lions games and the Dream Cruise as custom events, set weekday business pricing and weekly rates for medical stays, and use gap rules to fill short holes between event bookings.
The service in general is described on my airbnb listing optimization page; this page covers how I apply it in Detroit.