An Airbnb revenue forecast is a month-by-month projection of occupancy, ADR and revenue for one property, set beside comparable listings. Buyers use it to test a purchase, operators use it to check an arbitrage lease, and hosts use it to set targets for a live listing.
What I plan around in Detroit: North American International Auto Show; Movement Electronic Music Festival; Lions, Tigers and Red Wings seasons; Automotive corporate travel. Guests I price for: Event travellers on 2 to 3 night stays, automotive business guests midweek. Where I start: Event premiums, corporate midweek rate cards, and winter floors.
In PriceLabs or Wheelhouse I add the Auto Show, Movement, the Grand Prix, Lions games and the Dream Cruise as custom events, set weekday business pricing and weekly rates for medical stays, and use gap rules to fill short holes between event bookings.
The service in general is described on my airbnb revenue forecast page; this page covers how I apply it in Detroit.