Hotel revenue management consulting is an independent review followed by a plan. I look at 12 to 24 months of your own data, shop your comp set, and find where rates, restrictions or channels are costing you money. Unlike outsourcing, I do not make your daily decisions; your team does, with a better plan.
This is my view of Detroit. Detroit is an events and business city. The Auto Show, now held in September, Movement festival on Memorial Day weekend and Lions home games create sharp peaks, while automotive business travel supports weekdays. Neighbourhoods like Corktown and Midtown attract visitors differently from the suburbs.
For a Detroit owner I review registration, location and the mix of event, business and medical demand. Then we set a clear plan for each season, with event weekends, weekday corporate rates and longer stays balanced, so your home earns from more than just a handful of big weekends.
The service in general is described on my hotel revenue management consulting page; this page covers how I apply it in Detroit.