Regional and niche hotel OTA optimization is the work I do to make a property rank, convert and price correctly on regional and niche OTAs. I decide which regional OTAs are worth your time, then set up content, rates and mapping through your channel manager with parity checked.
What I plan around in Dorset: Durdle Door and Lulworth Cove on the UNESCO Jurassic Coast; fossil hunting and the Fossil Festival at Lyme Regis; Corfe Castle and the Swanage Railway; the beaches and watersports of Weymouth, Studland and Chesil Beach. Guests I price for: Families and outdoor couples on week-long summer lets around Lyme Regis, Weymouth, Swanage and Corfe, plus shorter shoulder-season walking breaks. Where I start: Holding firm seven-night peak minimums on sea-view stock while opening short breaks in spring and autumn to lengthen an otherwise summer-heavy season.
Dorset sells mostly through Airbnb, Booking.com and Vrbo. My hotel background suits Dorset's small hotels and inns, where summer sells itself and the shoulders need work. I review half-term pricing, walking and dining packages, wedding business and direct bookings, so the hotel earns well beyond July and August.
The service in general is described on my other hotel ota optimization page; this page covers how I apply it in Dorset.