Win direct bookings from Google, before guests reach an OTA.I set up your Google Business Profile, free booking links and Hotel Ads, and make sure your direct booking path is competitive. I work with hotels, resorts and serviced apartments in Tbilisi, one to one, remotely and in Georgia Time (UTC+4), and I have optimized 100+ properties in and around the market.
Alaa Elhadi, an independent revenue management consultant, provides Google Hotel Ads optimization for hotels, resorts and serviced apartments in Tbilisi, Georgia, one to one, remotely and in Georgia Time (UTC+4). In Tbilisi, I price September to October as the peak and January to March and November to December as the quiet time, and I build the work around that calendar. Google Hotel Ads optimization is quoted per property after a short chat, because the scope depends on the number of properties and room types.
Start in the chat or by email. Last updated .
100+
Properties optimized in and around Tbilisi
1-on-1
Directly with Alaa, no account-manager layer
Georgia Time
Sessions scheduled in your local time
Google Hotel Ads optimization is the work I do to make a property rank, convert and price correctly on Google. I set up your Google Business Profile, free booking links and Hotel Ads, and make sure your direct booking path is competitive.
What I plan around in Tbilisi: Old Tbilisi, sulphur baths and wine bars; Remote workers and long-stay visitors; Kakheti wine country day trips; Visitors from Türkiye, Israel, the Gulf and Europe. Guests I price for: International city-breakers on 3 to 5 night stays and remote workers on monthly stays. Where I start: Shoulder-season premiums, monthly rates and Georgian tax registration for hosts.
Tbilisi sells mostly through Booking.com and Airbnb. For Tbilisi hotels I set rates for the spring and autumn peaks, balance tour group contracts from Türkiye, Israel and the Gulf against individual bookings, and plan for conference and business demand midweek, drawing on the years I spent in revenue roles at five-star international hotel chains.
The service in general is described on my google hotel ads optimization page; this page covers how I apply it in Tbilisi.
Your profile is often the first thing a traveler sees. I complete it, correct the details and keep rates and availability accurate.
Free booking links cost nothing to appear in. I set them up, then judge whether paid Hotel Ads are worth it for your hotel.
A click only helps if the booking path converts. I review your site and engine against the OTAs and fix what loses the guest.
Reviews on these sites travel with the property. I set up a routine to collect and answer them consistently.
Many visitors look up Tbilisi hotels on Google Maps while working out how close they are to the old town, Rustaveli Avenue or the Abanotubani sulphur baths. I make sure the Business Profile has current photos, the right location and free booking links switched on, and that the direct rate matches the OTAs. A direct price that looks higher simply sends guests to commission channels.
I run a price accuracy check for the next two months, then add a direct-booking perk such as a free airport pickup for early-morning flight arrivals.
Spring is one of the best times to visit, with the New Wine Festival and mild weather, so I raise rates from April and protect May weekends from long discounted bookings.
Heat slows city sightseeing, so I keep summer rates below spring, favour flats with good air conditioning and court guests who use Tbilisi as a base for the mountains.
Balconies, courtyards and the walk to the sulphur baths make these the most photogenic flats, so I charge the city's highest nightly rates and keep monthly offers limited.
My full Tbilisi calendar, areas, pricing moves and the mistakes I fix are on the revenue management consultant page for Tbilisi.
Google shows your hotel, your rates and your OTAs side by side, and the direct link only wins if it is accurate and competitive. A modest amount of careful setup here is the cheapest way I know to move bookings off commission-heavy channels.
A new Google listing
You have just connected Google and want it to rank and convert from the first weeks, not after months of guessing.
Views but few bookings
Visibility looks fine and conversion does not, which usually means content, photos or rate plans on Google.
Commission without much return
You pay Google commission and its share of bookings is small next to your other channels.
A portfolio with uneven quality
Some listings are polished on Google and others were never finished, and nobody owns the standard.
Send me the Google listing or property links and your channel manager. I check how the property ranks and reads today before we speak.
A scorecard for Google: content, photos, rates and promotions, policies and reviews, with every fix ranked by impact.
I make the changes live on Zoom in your Google account or through your channel manager, and explain each one so you can maintain it.
Step 4
About 30 days later I look at impressions, conversion and booking share on Google and adjust what the numbers say to adjust.
I quote Google Hotel Ads optimization per property after a short chat. You get a fixed scope and price before any work starts.
| Option | What you get | Price |
|---|---|---|
| Single property | Google Hotel Ads optimization for one property | Quoted |
| Several properties | One scope and one price for a group on Google Hotel Ads | Quoted |
Real feedback from PriceLabs pricing strategy sessions with Alaa.
Alaa is a consummate professional! Patient, thorough, efficient and effective in communicating. He not only made savvy adjustments to my dynamic pricing strategy, but also helped me to understand the reasoning behind his methods, granting me a better understanding of the PriceLabs platform. Strong work!
Airbnb host
Alaa was fantastic, going through each of the properties I had and gave great advice and actioned a great game plan. Would highly recommend for anyone looking to enhance their pricing strategy on PriceLabs. Alaa's experience goes beyond this which makes it very beneficial to have this holistic approach.
Property manager
Alaa helped me optimize my PriceLabs settings for my Airbnb listing and was very helpful and patient with answering any questions I had. He was also able to clearly explain why he made the changes he made, and it was obvious that he had a lot of experience in this field. I will definitely be back!
Airbnb host
Tbilisi sells mostly through Booking.com and Airbnb. July to August: Heat slows city sightseeing, so I keep summer rates below spring, favour flats with good air conditioning and court guests who use Tbilisi as a base for the mountains. For Google Hotel Ads optimization in Tbilisi, i optimize Google alongside your other channels and check parity, so added reach never creates a conflict.
For Google Hotel Ads optimization, on Google, I line up promotions, rate plans and content with these windows so visibility peaks when demand does. Busiest in Tbilisi: May to June and September to October. September to October: Harvest season in Kakheti, Tbilisoba and pleasant weather make early autumn the strongest period, so I set the highest rates of the year here and shorten gaps between stays. April to June: Spring is one of the best times to visit, with the New Wine Festival and mild weather, so I raise rates from April and protect May weekends from long discounted bookings.
International city-breakers on 3 to 5 night stays and remote workers on monthly stays. Demand is driven by Old Tbilisi, sulphur baths and wine bars and Remote workers and long-stay visitors. For Google Hotel Ads optimization, i write content and photo order on Google for the guests who actually search for Tbilisi.
For Google Hotel Ads optimization, i write location content, photos and amenity highlights on Google around the specific part of Tbilisi the property is in. Sololaki and Old Tbilisi: Balconies, courtyards and the walk to the sulphur baths make these the most photogenic flats, so I charge the city's highest nightly rates and keep monthly offers limited. Vake and Vera and Chugureti and Marjanishvili get their own treatment.
Set May to June and September to October as the top bands, with Tbilisoba weekend in October priced on its own. Next: price Sololaki and Old Tbilisi flats separately from Vake and Saburtalo, which suit longer stays and families. For Google Hotel Ads optimization, the first changes on Google are content completeness and the cover photo, because those decide whether a Tbilisi traveler clicks.
For Google Hotel Ads optimization, i check this on Google first, because it decides whether the listing is allowed to rank at all. How income is declared and whether the owner has a registration in place, so pricing is built on the real net figure rather than a gross number that ignores tax.
For Google Hotel Ads optimization in Tbilisi, this is how I would approach it. For Tbilisi hotels I set rates for the spring and autumn peaks, balance tour group contracts from Türkiye, Israel and the Gulf against individual bookings, and plan for conference and business demand midweek, drawing on the years I spent in revenue roles at five-star international hotel chains. We start in the chat, and I confirm the scope and the price before any work begins.
For Google Hotel Ads optimization, i price properties for a living, so content, rates and promotions are tuned together and not in isolation. I have optimized 100+ properties in and around Tbilisi and work remotely in Georgia Time (UTC+4). Locally, that shows up in decisions like this: build a monthly rate with a fair utilities policy, because winter gas heating changes the cost of a long stay.
Google Hotel Ads optimization is quoted per property after a short chat, because the scope depends on the number of properties and room types. The scope of Google Hotel Ads optimization is the same in every market, but the plan is not: in Tbilisi I would start from September to October: Harvest season in Kakheti, Tbilisoba and pleasant weather make early autumn the strongest period, so I set the highest rates of the year here and shorten gaps between stays. To start, open the chat or email me with your property type and size in Tbilisi.
Yes. Google Hotel Ads Expert in Tbilisi is delivered remotely and scheduled in Georgia Time (UTC+4), and 100+ properties in and around Tbilisi have been optimized, including in areas such as Sololaki and Old Tbilisi. I implement it live on Zoom in your Google extranet or through your channel manager, in your time zone. Start in the chat or by email and tell me what you run in Tbilisi.
Results depend on the property, the starting point and the season, so I do not promise a number. In Tbilisi the first gains from Google Hotel Ads optimization usually come from the change with the clearest local signal: price Sololaki and Old Tbilisi flats separately from Vake and Saburtalo, which suit longer stays and families. I review progress against your own occupancy, ADR and RevPAR, not a market average.
The other services I offer in Tbilisi, for hotels and for Airbnb and short-term rentals. Each has its own page for this market.
Back to the revenue management consultant page for Tbilisi, or read the general page for google hotel ads optimization.
If you also run properties outside Tbilisi, I work in these markets too, and each page is written for that market's own seasons, areas and rules.
Tell me what you run in Tbilisi and what you need. I reply in Georgia Time, confirm the scope and the price, and start only when you say so.
