Alaa's take on Frankfurt
“Frankfurt is almost entirely trade fairs and business. The Book Fair, IAA, Ambiente and Light + Building can multiply rates, while weekends and August are quiet. I price fairs from the Messe calendar and set sensible weekend floors. Guests are mostly paid for by their employers during fairs, so price sensitivity is lower than owners expect. The mistake is using the same rate for a small fair week and a huge one like the Book Fair.”
Alaa Elhadi, revenue management consultant. Cornell certified, 18 years in hotel and short-term rental revenue.



