Google Vacation Rentals optimization is the work I do to make a property rank, convert and price correctly on Google Vacation Rentals. I check that your property appears with accurate rates, availability and content on Google Vacation Rentals and TripAdvisor, and that your direct link is the one travelers click.
What I plan around in Frankfurt: Messe Frankfurt trade fairs; Banking and ECB business travel; Christmas markets; Airport transit stays. Guests I price for: Trade-fair and corporate guests midweek on 2 to 5 night stays. Where I start: Fair-week premiums that can multiply base rates, and weekend leisure floors.
Frankfurt sells mostly through Airbnb and Booking.com. We set up PriceLabs or Wheelhouse with the full Messe calendar loaded and each fair priced by its scale. Weekday and weekend rules differ, and Booking.com matches Airbnb on rates and minimum stays, so corporate travellers comparing channels see one offer.
The service in general is described on my other ota optimization page; this page covers how I apply it in Frankfurt.