Airbnb listing optimization is the work I do to make a property rank, convert and price correctly on Airbnb. I rewrite the title and description around how guests search, choose and order photos, and tune amenities and booking settings so Airbnb ranks the listing higher.
What I plan around in Prague: Christmas markets and New Year's Eve; Prague Spring festival; Stag and hen groups; Conference season. Guests I price for: European city-breakers and groups on 2 to 4 night stays in Old Town, Vinohrady and Žižkov. Where I start: Group-size and weekend premiums, New Year's Eve minimums, and winter floors that hold rate rather than chase occupancy.
Prague sells mostly through Airbnb, Booking.com and Vrbo. For Prague hosts I set up PriceLabs or Wheelhouse with festival and Advent bands, New Year's Eve rules, weekend uplifts and group pricing where the building allows it, keeping Airbnb, Booking.com and Vrbo aligned so guests from different markets see consistent totals.
The service in general is described on my airbnb listing optimization page; this page covers how I apply it in Prague.